• share of wallet - n., amount of money people are spending on one product as opposed to a competing product.

Usage example: “We have gained significant share of wallet in the last three quarters.”

Like many pieces of corporate jargon, “share of wallet” is cute and catchy while at the same time slightly vulgar. The vulgarity of the phrase becomes clear after one compares “share of wallet” to the perfectly good term that it replaces: “Market share.” Instead of the clinical, economic, and completely emotionless image of gaining share of the “market,” this term prompts you to imagine your company and the competition fighting for the contents of an individual customer’s wallet. The image leaves the customer out of the equation, with the focus only on a desperate competition for the customer’s money, like wolves fighting over a carcass.